"The #1 Reason Why A Prospect Joins A Network Marketing Company."

Dear Leader,

Here is your first hot tip...

The #1 reason a prospect joins a network marketing company is YOU. The prospect can’t see, touch or feel the company. The prospect does not have any personal experience with the product line. The prospect has not visited the home office. All the prospect sees is YOU.

What about literature? Or videos? Imagine this. If Bill Gates presented a network marketing opportunity on the back of a matchbook cover, you’d still be impressed. However, if a drunken vagrant showed you a video, would you join or even give a hoot? The prospect is looking at YOU.

Your prospect will be working with you, not with videos, flip charts, or the national marketing director. His thoughts throughout your presentation are:

• “Can I work effectively with you?”
• “Will you take the time to help me?”
• “Can you do the job?”
• “Are you telling the truth?”
• “Will you turn off my contacts?”
• “Can I trust you?”
• “Are you committed, or just a peddler?”
• “Do you only want my application and money?”
• “Do you believe in me?”

How the prospect perceives you is the most important factor in his decision to join. Doesn’t it make sense to improve your presentation image?

You could think of yourself as a representative of a company who is hiring someone. And what the other person is thinking, as you would be, is this. “What’s in it for me?”

As a bad example of this idea, consider the following scenario. The motivated distributor spends the presentation hammering home memorized facts such as:

A. Where the president and founder were born. Come on. Does it really matter which county in Timbuktu was his place of birth?

B. The 47 incredible uses of The Super Cleaner. Wouldn’t one or two uses be sufficient? Of course. Does the prospect really need to know the molecular co-efficient of the viscosity inherent to surfactants exposed to non-petroleum surfaces at less than 4.57 degrees Centigrade? (And don’t forget to read the laboratory report in full.)

C. A forty-five minute presentation on the marketing plan. Does 7% on level two mean anything in real terms to a prospect? Is 7% better than 6.5%? He isn’t even sure about the product acceptance of his friends and neighbors. Sure, we can get excited about the brand new achiever bonus added by the company last week. But does the prospect have a basis to appreciate the finer points of the distributor compensation package?

D. What type of car your upline qualified for under the Blue Diamond regional leaders conference qualification. Does your prospect care what kind of car someone else is driving? Or, does he care if you can help him achieve the car of his dreams?

It is clear that the presentation facts are far less important than the prospect’s perception of YOU.

To Your Success!

Yours Sincerely,

Jonathan Pang
http://www.bestmlmtips.com

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